Madri Lager

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Story

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Facts

history

History

Madri Lager is a modern European-style lager inspired by the energy and culture of Madrid. Known for its crisp, smooth and refreshing character, Madri Lager has quickly become one of the UK’s most recognisable premium lager brands.
Madri Lager was created through a collaboration between Molson Coors and Spanish brewery La Sagra, combining British brewing expertise with Spanish-inspired flavour and branding. Marketed as “The Soul of Madrid”, the brand is designed to capture the vibrant spirit, style and social culture associated with modern Madrid.
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Madri Lager is a 4.6% ABV European-style lager. The brand was launched in UK pubs in 2020. Madri Lager is produced by Molson Coors in partnership with La Sagra Brewery.
The origins of Madri Lager are linked to La Sagra Brewery, founded near Madrid in 2011 by brewer Carlos García. Since launching in 2020, Madri Lager has rapidly grown into one of the UK’s fastest-selling premium lager brands.
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