Campari

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Story

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Facts

history

History

Campari is an iconic Italian bitter aperitif known for its deep red colour and distinctive bittersweet flavour. It is a staple ingredient in classic cocktails.

Campari blends herbs, fruit and botanicals to create a complex flavour profile with citrus and bitter notes. The brand is strongly associated with cocktails such as the Negroni and Americano.

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Campari originated in Italy in 1860. It is used in many classic aperitif cocktails. The flavour profile is bittersweet and herbal.

Campari was created by Gaspare Campari in Milan. Over time, it became one of the world’s most recognisable aperitif and cocktail brands.

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