Heineken Premium Lager is the world’s most enjoyed lager, using the same techniques and ingredients since 1873, when it was created in a small brewery in Amsterdam. Made with barley, hops and water, and horizontally fermented using the house’s A-Yeast and lagered for 28 days. A golden, full-bodied drink with a mild bitter taste and a crisp and clear finish. Official sponsor of the Champions Cup. Find the larger bundle of 24x33cl Heineken, ideal for parties and BBQ's. Perfect pairing: Heineken Premium Lager goes great with a pizza takeaway and watching sports on TV with your friends.