VIP’s November Brand of the Month – Kraken Rum

The Origins of Kraken Rum: A Spirited History

In the early days of rum, sailors often referred to the drink as “the devil’s water.” But there was one particular rum that was so fearsome, so potent, and so dark, that it earned a more menacing nickname: “The Kraken.” Today, we know this rum as Kraken Black Spiced Rum. But where did it come from? Let’s take a look at the history of this iconic spirit.


The origins of Kraken Rum can be traced back to the Caribbean island of Trinidad. Here, two enterprising young men, Jonas Claughton and Andrew Jackson set up a small rum distillery in the early 1800s. The duo quickly gained a reputation for producing some of the finest rum in the region. One of their most popular products was a dark, spiced rum that was infused with the flavours of vanilla, cinnamon, and other spices. This rum became known as “The Kraken” due to its unique colour and flavour.

In 2010, Kraken Rum was launched in the United Kingdom. The brand quickly became a hit with British consumers thanks to its unique packaging and marketing campaign. Today, Kraken Rum is one of the most popular spiced rums on the market. And its unique flavour profile continues to intrigue and delight rum lovers all over the world.

Kraken Black Spiced Rum is a unique spirit with a rich history and flavorful profile. If you’re looking for something different than your typical rum, then Kraken is definitely worth trying. Cheers!

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