October Brand of the Month: Absolut

Just in time for the Autumn/Winter months, VIP’s brand of the month Absolut is something worth stocking up on the chance that you’re ever snowed in. Absolut Vodka was first launched in New York in 1979 and it soon became the talk of the town, in the US and eventually of the world.

The recipe behind the clean and natural taste of Absolut is actually older than 40 years. As is the 18th-century medicine bottle found in an antique store in Stockholm, Sweden that gave inspiration to the iconic Absolut Vodka bottle. An embodiment of prestige and tradition, this is your go-to vodka for newbie-drinkers and experts alike.

Absolut’s formula is one deep in heritage and screams delicateness. The water comes from a deep well in Åhus where it’s protected from impurities and the unique winter wheat differs from other crops as it’s sown in fall, and harvested the next one.

Clean drinking is just as important as clean eating. Absolut Vodka is a Swedish vodka made exclusively from natural ingredients, and unlike some other vodkas, it doesn’t contain any added sugar; Absolut is as clean as you can get it. Rich, full-bodied and complex, yet smooth and mellow with a distinct character of grain, followed by a hint of dried fruit – what else do you really need?

Discover our full Absolut range onsite here.

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