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Ciroc and P Diddy Go Big With Ciroc VS

Now on the market for a few months, we are sure many of you would have had the chance to get a taste of Ciroc’s signature cognac, Cîroc VS.

Cîroc VS is a sophisticated spirit crafted from fine French grapes for a modern expression of classic French Brandy. VS stands for “Very Special,” signifying the superior quality and craftsmanship of Cîroc VS. The luxury vodka distiller, jumped into the cognac market earlier this year with real intention, opening up the Ciroc brand to adventure into further avenues within the brown spirit market.

The current face and lead of Ciroc, Sean Combs, better know as P Diddy, said that “Ciroc consumers drink aged brown spirits alongside Ciroc Vodka, so it was obvious that it was time to take Ciroc further than it had ever gone. Cîroc VS is changing the game”.

And changing the game it is! With sales rocketing since it’s launch, it has been one of Ciroc’s most successful launches to date. Distilled in traditional Alembic copper pot stills, Cîroc VS’ smoothness is unparalleled in the market and it’s ageing in classic French oak barrels lends its fresh fruit and vanilla tones, perfect for all year round.

The packaging boasts Ciroc’s premium feel, as the standout orb takes centre stage with its oak grained effect finishing a nod to the French oak barrels that are so crucial to VS’s individuality. Cîroc VS can be enjoyed neat, on the rocks or used in one of it’s signature cocktails: Ciroc Sidecar and Rising Sun.

Cîroc VS is now available to purchase here, whilst stocks last.

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