VIP Bottles are a young but ambitious company based in the Midlands, specialising in the sale of premium spirits.
In order to expand their presence in the market whilst maintaining the values that have enabled their early success, VIP Bottles have partnered with Boss Digital, experts in all areas of digital marketing.
Boss began by working with VIP on their brand identity, both in terms of their values and personality, and also in terms of their visual assets. From this clear positioning and the creation of a value proposition, Boss were then able to formulate a detailed content framework, outlining specific themes, formats and objectives for all areas of content.
This content strategy corresponds with a detailed channel strategy, covering all major social platforms, particularly Instagram and Facebook, as well as an influencer strategy that spearheads content generation, link solicitation and brand reinforcement.
By developing this content rich approach we are able to add ever greater value to the VIP audience in a way that strengthens the relationship and keeps them coming back to the brand for all their premium drink requirements.