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Posted on February 17, 2017
We’re very pleased to have this particular new drink in stock at VIP Bottles, as it’s one of the most anticipated new whiskey brands of all time. It’s now been a year since Drake first announced he would be partnering with Deleón tequila mogul Brent Hocking to produce his own spirit, joining the likes of Jay Z, 50 Cent and many more hip-hop stars who have had success in the business before him.
The result of the partnership, Virginia Black Decadent American Whiskey, has been met with a great reaction since it launched in 2016. The timing of the launch couldn’t have been better in terms of Drake’s high profile success in the music industry, which may have contributed to its record-breaking first day sales. But it was the taste of the whiskey that won over the critics since then, with fantastic reviews from several publications, so we anticipate Virginia Black staying around for the long haul.
The concept behind the taste of the spirit, which was a collaboration between Hocking and Drake, was that they wanted to make a whiskey that’s easy to drink. It’s true that many premium brands feature exceptionally high proofs and are not recommended for first-time whiskey drinkers. As a result, Virginia Black is definitely much smoother and less harsh on the palette than most of its rivals, which is extremely appealing to many people.
Its enhanced sweetness doesn’t compromise the refined flavour, though. Make no mistake, this is a premium two-to-four-year old whiskey that lives up to its “decadent” description. However, it certainly succeeds in terms of being a more drinkable spirit than most, which is definitely its key selling point besides the affiliation with Drake. Combining this with the sleek and elegant bottle design, Virginia Black is the perfect gift for anyone with a taste for sophisticated spirits.
We also have another reason to get excited about Drake's drink range, as we're one of the sponsors of his upcoming trip to Leicester! On February 23rd, the man himself will be at the Barclaycard Arena in Birmingham for one of his last UK dates on the Boy Meets World Tour, before heading over to Club Republic in Leicester to host the official afterparty, sponsored by VIP Bottles. We look forward to seeing you there!